5 Advantages of digital marketing
The world of technology, digital marketing, social media have a significant impact on how we behave socially, act as consumers and most importantly how we do business. Thus companies are forced to adapt to this new era of marketing and communication at the risk of being overtaken.
Indeed, the increase in the number of people who use the Internet for everything they want (information, products, services, leisure) and the rise of social networks have led to the generation of a new model of online sales).
An economy in terms of cost:
The first advantage that we will mention is the one relating to the cost. For, marketing digital marketing through approaches like Inbound marketing gives companies the ability to generate leads by spending less when compared to the investment that would have been made using traditional methods such as advertising or advertising.
Thanks to digital, a company can develop its marketing strategy with little cost and can potentially replace expensive advertising channels such as television, radio or magazine insertion with techniques such as content marketing, SEO optimization and more. distribution via social channels.
Let’s take the example of leaflets. How often do these pass in front of your potential customers and how long do they stay in their hands before ending up in the trash? Online, using the social media sharing buttons on your website, your email and social media channels give your community the ability to share your message quickly if it finds it relevant.
The expected result is the improvement of the reputation and the visibility of the company on the preferential channels of the consumers of today and especially the opportunity to attract a continuous flow of qualified prospects towards the site of the company.
An investment on the long term:
Inbound marketing is a long-term strategy. This means that it is a relationship, over the time that you establish with your prospects, based on trust and constant added value for the potential customer. This relationship is based on duration because it is not the first published article that you can directly attract the people you are targeting. But, your publications and SEO optimization will allow you to position yourself on the search engines and to be present when the “ideal client” of your company will do research related to your industry.
The SEO is a process that takes time to bring the first results, but after a few months increases your ranking on the search engines and traffic to your site starts to increase.
It’s the same for social networks, because once you get to give activity to your page, followers begin to arrive. This audience is open to your suggestions and you have the means to engage in conversation with them to present your solutions, product updates and especially have feedback in real time.
A solution to reach new markets:
Because the internet offers many opportunities globally, strategies like inbound marketing focused on producing useful and optimized content allows you to expand your reach beyond your borders. As a result, it can reach new audiences and diversify the reach of messages by running different campaigns.
Online marketing through tactics like PPC can reach people who are searching for your services via keyword targeting.
Your business can be seen all over the world, just through a marketing campaign. Compared with traditional marketing, the costs would be enormous to achieve the same results. In addition, once you have optimized your content and site with the relevant keywords, you should see a long-term return coupled with a low investment to maintain your ranking.
A simple strategy to measure:
Digital offers the possibility to see in real time what works well or what works less for your business and thus adapt very quickly your strategy to improve your results.
Regarding the traffic on your site, you can use a tool like Google Analytics to measure the specific goals you want to achieve for your website or blog.
An effective way to build your reputation and show your expertise
So far, all of the benefits described above are related to costs and sales, but they are not the only marketing goals. There are cases where you want to build your brand awareness and make your business better known or change the perception people have of your products .
Inbound marketing is the perfect solution for this, because not only does it help you position yourself as an expert in your field through your content, but it also helps to make your brand known on the various online channels.
You can make use of social media, blog posts, infographics, PPC, SEO to position your brand in front of thousands of prospects and educate them about your business and its solutions.
Digital allows businesses of all sizes to access the global market at an affordable price, and unlike traditional marketing, digital offers real opportunities especially in terms of personalization.
We have just reviewed 5 advantages of digital marketing companies. If you have a website, then your customers are never more than a few clicks away from the buying phase. Unlike other media that ask people to get up and make a phone call, or go to a store, digital marketing emphasizes immediacy and transparency.